Have you ever played or heard of the game Candy Crush? If you haven't, it's a match-three puzzle game with many levels. I've never played it but I know a lot of people who are addicted. Candy Crush was created by King game company and the game has made the company A LOT of money. We can say Candy Crush is the company's "cash cow."
If you've ever taken business courses, the term "cash cow" might be familiar to you. Anything or anyone that can generate a large amount of profit for the company can be known as a cash cow.
But what does a cow have to do with it? It's basically a metaphor. Think about if you invest your money to buy a cow, it will continue to produce milk (money) even after your investment has been paid off. It will keep making money for many more years. It's a cash cow!
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